[SB]

[23] Blau

Brand identity design for an all-in-one DeFi app

Stake. Swap. Borrow. Send. Vote. Delegate.
Blau is an all-in-one platform for every DeFi action.

The visual identity channels the feel of a high-end digital casino — merging trust and thrill. Visual elements include a poker-inspired ‘B’ logomark, traditional finance greens, energetic gradients, and icons + motion that allude to slot-machines.

The result is a brand that makes DeFi feel as refined as TradFi, without losing its edge.

Animated by Chiung Xiaoqiong Zhang.

year

2024

industry

DeFi

Crypto

team

Sasha Birukoff

delivery

Brand

Logo

Web

Graphic

Product

Blau

The goal with Blau’s visual identity was to feel like a high-end digital casino.

It consists of a poker-inspired 'B' logomark, traditional finance greens, energetic gradients, and icons that echo slot machines.

The result is a brand that makes DeFi feel as refined as traditional finance — without losing its edge.

Animated by Chiung Xiaoqiong Zhang.

year

2024

industry

Crypto

DeFi

Disciplines

Logo

Brand

Web

2024

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