[SB]
[23] Blau
Brand identity design for an all-in-one DeFi app
Stake. Swap. Borrow. Send. Vote. Delegate.
Blau is an all-in-one platform for every DeFi action.
The visual identity channels the feel of a high-end digital casino — merging trust and thrill. Visual elements include a poker-inspired ‘B’ logomark, traditional finance greens, energetic gradients, and icons + motion that allude to slot-machines.
The result is a brand that makes DeFi feel as refined as TradFi, without losing its edge.
Animated by Chiung Xiaoqiong Zhang.
year
2024
industry
DeFi
Crypto
team
Sasha Birukoff
delivery
Brand
Logo
Web
Graphic
Product
The goal with Blau’s visual identity was to feel like a high-end digital casino.
It consists of a poker-inspired 'B' logomark, traditional finance greens, energetic gradients, and icons that echo slot machines.
The result is a brand that makes DeFi feel as refined as traditional finance — without losing its edge.
Animated by Chiung Xiaoqiong Zhang.
year
2024
industry
Crypto
DeFi
Disciplines
Logo
Brand
Web
2024