[SB]
[26] Paradigm
Brand + web for an agentic research platform
Paradigm is an agentic research platform that turns fragmented data into structured, cited outputs at scale.
Ahead of its public launch and $7M funding announcement, I worked with the team to create a new brand identity, website, and merchandise.
The new identity features a grid system that draws from spreadsheets, a logo that shifts from 2D to 3D (paradigm shift), and reusable assets that feel like endless data cells.
[→] Live website
year
2025
industry
AI
Data
Research
team
Sasha Birukoff
Chiung Zhang
Nikita Koshi
Michael Alfano
delivery
Brand
Logo
Web
Graphic
Motion
Merch
Valence is a clientless brand designed for software companies in biotech, AI, data, or finance.
The identity is built around themes of continuous movement and iterative growth.
You see this in the looping logomark and the “Data Wave” graphic assets — visuals that deepen as they move, echoing flow and evolution. They might represent molecular structures, funding cycles or data streams.
This is brand 001 of the Artifex project. Available for acquisition.
year
2025
industry
AI
Data
Biotech
Fintech
Infrastructure
Disciplines
Logo
Brand
Graphic
Web
2025
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